Customers Segmentation

This project has provided extensive data on the bank's customers for the past six months. Data includes transaction frequency, amount, tenure... etc.

The bank marketing team would like to leverage AI/ML to launch a targeted marketing ad campaign that is tailored to a specific group of customers. In order for this campaign to be successful, the bank has to divide its customers into at least 3 distinctive groups.

This process is known as "marketing segmentation" and is crucial for maximizing marketing campaign conversion rate.